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Korea firm sees gains in Europe

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Korea firm sees gains in Europe

The head of the European operations of LG Electronics on Tuesday outlined ambitious goals for the company, saying that it aimed to sell almost 30 percent more mobile phones this year by making deals to sell advanced models through more European operators.

LG, based in South Korea, hopes to sell 70 million phones this year compared with 55 million in 2005 and was looking to move into third place among handset manufacturers within the next few years, James Kim, LG’s chief executive for Europe, said during an interview at the 3GSM World Congress in Barcelona. Samsung Electronics, another South Korean company, is currently in third place behind Nokia and Motorola. According to the latest figures from the research firm Gartner, LG is in fourth place, closely followed by Sony Ericsson Mobile Communications.

The world market for mobile phones has so far continued to expand seemingly without limit, and Gartner has forecast that by 2009, one billion handsets will be sold each year, compared with sales of about 800 million in 2005. Kim predicted that Asian companies in particular would benefit from this growth.

By leveraging its success with third-generation, or 3G, handsets, which allow for fast Internet connections, video streaming and other advanced services, LG is looking to raise its market share in Europe by 30 percent, Kim said. LG in Europe already sells its phones through Orange, 3, Telefónica, T-Mobile and O2, but missing from the list is Vodafone.

More: iht.com

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